DREAM CAB

AGENCY: QUANTASY // ROLES: ART DIRECTION, BRAND DESIGN, MOTION DESIGN, GRAPHIC DESIGN

Honda sought to connect with the HBCU community by launching a digital series inspired by Cash Cab. In this format, students had the opportunity to earn money by correctly answering a series of questions, covering topics from geography to HBCU history . Over six episodes, the series showcased a diverse array of students and personalities, all looking to have some fun and leave the Dream Cab with a bit of cash in hand.