Beats By Dre

hypefest

 
Beats_Hypefest_Main.gif

Client: Beats by Dre

Agency: Laundry service

Creative Director: Chris Kitahara

Art Director: Vidur Raswat

Graphic Designer: Kevin Carter

Motion Designer: Daryl Sharp

Beats partnered with Japanese designer Hiroshi Fujiwara to host “The Vinyl,” a listening experience that took place during Hypefest. The team was tasked with driving traffic and awareness to “The Vinyl” via Instagram stories. The Vinyl had a futuristic/neon feel to the branding so we deciding to lean into those elements when crafting the story for both Beats and the talent.